Practical Uses for QR Codes in Print Media

March 3, 2011

We’ve recently added a QR code banner to the outside of our building in hopes to increase awareness and create some buzz around this relatively new technology.

Most importantly though, this new addition showcases our cutting edge capabilities as a print service provider in creating cross media marketing campaigns for you, our valued customer.

QR Code Banner for Still Creek Press

Integrating QR Codes into print media

QR codes are a brilliant addition to print media. They are a great way to drive offline customers to your website, or to give them information they can read, or store in their phones. Here are some immediate business uses:

  • Event invitations
  • Handouts or signage at tradeshows and conferences
  • Annual reports or newsletters
  • Mailers and direct marketing materials
  • Letterhead, envelopes, business cards
  • Product packaging and labels
  • Promotional items such as notepads, stickers and buttons
  • Business forms

QR codes on print media

Print it, and they will come

From the consumer’s standpoint, all one needs to do is scan any QR code they encounter using a smartphone. Ideally, they will immediately be led to a custom mobile site with the originating company’s branding containing links to key information and sites. A QR code can be scanned with iPhone app or any standard QR code reader app for iPhone, Android, Palm, or BlackBerry, among others.

Effective and easy to do

Implementing QR codes into print and online marketing campaigns is effective and easy to do, contact one of our helpful sales staff to see how you can get on board with this technology.

Find more like this: Emerging Technologies, Featured, QR Codes

Share this post

2 comments Add your comment »

Get updates when new comments are added. Subscribe to the comments RSS Feed

Social QR Code
March 6, 2011
12:01 pm

2011 is going to be the year of the QR Code for marketers. Next time you create a QR Code, try It is designed for businesses to generate QR Codes and mobile landing pages for their businesses social properties. Create a landing page with a Facebook “Like” button or Twitter “Follow” button. Users can also create a mobile coupon that is sharable on Facebook and Twitter!

Give it a try and let us know what you think!

May 23, 2011
10:41 pm

Nice article. Love QR codes. Check out for free dynamic qr code generator withu00a0free unlimited scan analyticsu00a0- including geolocation tracking.u00a0